Sandhills Motoring Expo Drives $2.3 Million Economic Impact in Moore County

Pinehurst, NC – June 2025 :: After a recent economic study by the Pinehurst, Southern Pines, Aberdeen Area CVB and analysis by IMPLAN, the Sandhills Motoring Expo is proud to announce that its 2025 event generated an estimated $2.3 million in economic impact for Moore County. This milestone reinforces the Expo’s growing reputation as not only a premier automotive celebration, but also a vital economic driver for the region.

Held over Memorial Day weekend, the Expo attracted thousands of automotive enthusiasts, collectors, and tourists to Pinehurst and surrounding areas. The multi-day event featured a curated lineup of experiences including the Block Party, Artisan Tour, Road Rally, Hangar Soirée, Airplanes & Automobiles, and the prestigious Concours in the Village. Local hotels, restaurants, retailers, and service providers all saw increased business as a direct result of the influx of visitors.

“This study confirms that the Expo delivers a significant benefit to the community,” said C.D. Smith, Expo Commissioner. “From lodging and dining to transportation and shopping, our attendees support local businesses. It’s an honor to bring so many people together around our shared passion for motoring while also boosting the local economy.”

The IMPLAN study measured direct, indirect, and induced economic activity generated by the event, including visitor spending, vendor activity, and operational investments. The $2.3 million total reflects a combined impact across multiple sectors.

As the Expo continues to grow, organizers are focused on deepening community partnership and enhancing programming to bring even greater returns to the region in years to come.